Adelaide Business Coach Alan Short, having a discovery session with a client

Start your business right, talk with me about business coaching for your start-up business.

Importance of Business Coaching for New Businesses

Starting a new business is both an exciting time and an exhilarating journey; however, it comes with its fair share of challenges.

The statistics paint a stark picture. A considerable number of start-ups face early failures and closures. In fact, the failure rate of small businesses in Australia within the first year is estimated to be around 20%, increasing to 60% in the first three years of operation*. Of course, that figure includes extenuating factors such as sold or merged businesses, failure rates for specific industries, and location, to name just a few.

In what is undoubtedly a fiercely competitive landscape, business owners need every advantage available to ensure their business not only survives but thrives.

The Key Advantages a Business Coach Brings to a Start-up Business.

Enter the small business start-up coach – a seasoned guide and mentor equipped to navigate the treacherous waters of business ownership. The impact a business coach can have on the success of a new business cannot be understated. They serve as a beacon, helping business owners avoid common mistakes and pitfalls that often lead to failure. A small business start-up coach provides invaluable benefits: saving money by utilising proven testing and marketing methods rather than blindly throwing money around.

Be it a traditional or online business coach, they are more than just advisors; they embody a holistic approach to development. They focus on skill development, aiding in goal setting, and fostering a deep understanding of the market and customers. This guidance extends to understanding the customer journey, identifying areas of improvement, and highlighting strengths that can be leveraged for success. A start-up growth coach can hone in on specific needs, avoiding pitfalls others may have fallen into and strategically positioning the business for growth.

The Difference a Business Coach can Make.

Let’s delve deeper into a small business start-up coach’s transformative role. Imagine having a seasoned business professional by your side, someone who has weathered the storms of business ownership and emerged victorious. Business coaches act as mentors, providing a wealth of experience to draw upon. Below are some key areas a great small business start-up coach will look closely at.

  • Skill development is one crucial aspect that a start-up growth coach will assess when determining the would-be entrepreneur’s existing skill set that may need improvement. Whether honing leadership skills, mastering effective communication, or refining negotiation abilities, the coach will tailor their guidance to address specific needs. This personalised approach ensures that the new business owner is not just acquiring generic skills but developing a set directly applicable to their business.
  • Goal setting is another pivotal aspect of a small business start-up coach’s role. Setting realistic yet ambitious goals is vital to sustained business growth. Coaches work closely with business owners to define short-term and long-term objectives, breaking them down into actionable steps. This strategic approach provides a roadmap for success and instils a sense of direction and purpose in the business.
  • Understanding the market and customers is the bedrock of any successful business. A business coach will assist business owners in conducting thorough market research, identifying target demographics, and crafting strategies to resonate with their audience. This deep understanding of customer needs and market dynamics empowers businesses to make informed decisions, ensuring their products or services align with market demands.
  • The customer journey is another critical aspect that business coaches navigate with business owners. From the first point of contact to post-purchase engagement, coaches guide businesses in creating a seamless and positive customer experience. This, in turn, fosters customer loyalty and enhances the brand’s reputation, setting the stage for sustained success.
  • Identifying areas of improvement and highlighting strengths form the dual pillars of a business coach’s role. Coaches conduct comprehensive assessments to pinpoint aspects of the business that can be refined or enhanced. Simultaneously, they recognise and amplify the business’s strengths, helping business owners leverage these advantages to outshine competitors.
  • Where a seasoned, experienced small business start-up coach truly shines is in helping new business owners avoid common mistakes. Having navigated the intricate landscape of business ownership, they can anticipate challenges and guide business owners away from potential pitfalls. This foresight is invaluable, saving businesses money and precious time that might otherwise be wasted on trial and error.

Choosing the Business Coach for You

Selecting the right business coach is paramount to the success of this partnership. It’s not merely about finding someone with generic coaching skills – it’s about finding a business coach with expertise in your industry. Look for someone who has been a business owner themselves, as they bring first-hand experience and insights.

Equally important is finding a coach whose working style aligns with your personality, ensuring a harmonious and productive partnership. Consider the specific skills and knowledge you want to develop. Do you need assistance with online strategies? Look for an online business coach who specialises in online growth. Are you looking for guidance on overall business development? Look for a start-up growth coach with a proven track record in start-up businesses.

Choosing Alan Short from Global Business Coaching ensures you’re not just getting a coach, you’re gaining a strategic partner. Alan’s extensive experience and industry knowledge as both a business owner and a small business start-up coach make him a reliable guide through the intricacies of start-up business ownership. His approach is personalised, ensuring your business receives the attention and guidance it deserves.

Alan has forged a business from one where he was hands-on and hard-wired to every key decision into one where decisions could be made without him. As a business coach, Alan advocates ‘Time Freedom’, a documented process whereby he can now spend time doing what he wants. He is passionate about helping other business owners discover how they, too, can free themselves from the daily grind of business management and spend time doing what they want.

Invest in a Business Coach for Long-term Success

In the challenging world of business ownership, having a trusted advisor and coach can make all the difference. As you embark on your entrepreneurial journey, consider the long-term benefits for your business of investing in a start-up growth coach. It’s not just an expense; it’s an investment in the future success of your business.

Kickstart your business with an unfair advantage: invest in a discovery session with Alan Short from Global Business Coaching. Unleash your business potential and navigate the complexities of business ownership with confidence. Your success story begins with the right guidance, experience, and support of a seasoned small business start-up coach.


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